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Hair Growth Serum

Daily scalp treatment

Hair Growth Serum

4.9·1,560 reviews
£34.95

A featherlight scalp serum with rosemary, caffeine and peptides — designed to support visibly fuller, resilient hair.

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Free UK shipping over £40 · 30-day returns
  • Vegan
  • Cruelty-free
  • Derm-tested
  • Made in UK
  • · Supports density
  • · Weightless daily wear
  • · Non-greasy

Lifestyle gallery

An editorial study across the moments, rooms, and rituals where hair growth serum lives. AI-generated placeholders sit in for imagery still in production.

Watch before you buy

The film library.
Everything, in motion.

A short editorial series — hero films, ingredient close-ups, application walk-throughs, and honest customer stories — so you can see exactly what you're buying before it arrives.

Complete your routine

Films from what pairs with this.

How-to walk-throughs from complementary products in the LuckyBird ritual.

Recommended by our experts

The people we trust say this belongs in your routine.

2 experts on why this product earns its place. Read each profile for the routine it fits into.

Trichologist

Portrait of Priya Shah

Trichologist

Priya Shah

Manchester, UK · 11 years

"Weightless enough that clients actually use it."

Compliance is the whole story with hair growth. This one dries in under ninety seconds and doesn't sit heavy at the root — which is why my clients still have it on the shelf at week eight.

4.9· 1,502 customer ratings97% trust score
Read Priya's profile →

Cosmetic Chemist

Portrait of Hiro Tanaka

Cosmetic Chemist

Hiro Tanaka

Kyoto, JP · 22 years

"The vehicle is the story here."

The interesting engineering isn't the peptide — it's the base that keeps the peptide stable long enough to do anything at all. That's what took the extra formulation year.

4.9· 402 customer ratings98% trust score
Read Hiro's profile →

AI · Ingredient explainer

What's actually in this product?

Plain-English translations of every listed ingredient — what it does and how it fits into your routine.

  • Rosemary Oil

    Scalp botanical

    Why it's in here — Brings a tingle to the scalp and is a well-loved botanical in density-focused haircare.

    How to use it well — Massage into the scalp for 30–60 seconds so it can settle in before you rinse or style.

  • Caffeine

    Scalp energiser

    Why it's in here — Wakes up the scalp and gives roots a fresher, less-flat feeling.

    How to use it well — Massage into the roots and leave on for the time noted on the label before rinsing.

  • Peptides

    Signalling active

    Why it's in here — Short chains of amino acids that give skin and hair a gentle nudge to keep looking their best.

    How to use it well — Use consistently over 8–12 weeks — peptides reward routine, not one-off use.

  • Niacinamide

    Tone balancer

    Why it's in here — A gentle all-rounder that helps your tan wear evenly and keeps tone looking clean.

    How to use it well — Pairs happily with almost everything — safe to use morning and night.

Cosmetic guidance only. These notes describe how ingredients feel and perform in the formula — they are not medical advice, do not diagnose, treat, or claim to cure any condition, and don't replace a conversation with your GP or dermatologist. Patch test new products and stop use if irritation occurs.

Results, expected

Your timeline

Week 4

Reduced shedding.

Week 8

Visible new growth.

Week 12

Fuller-looking density.

Reviews · AI summary

What customers say

4.9/ 5

1,560 verified reviews

Customers describe Hair Growth Serum as gentle, effective, and true-to-shade. The most-praised qualities are the supports density and consistent quality across orders. A minority mention wanting a larger size.

GentleTrue-to-shadeHydratingLong-lastingNon-greasy

Questions, answered

Before you buy

The four questions our care team hears most about Hair Growth Serum. Need something specific? Message us or .

Reduced shedding at 4 weeks, visible regrowth at 8 weeks, denser look at 12 weeks. Consistency is the whole game.

Complete the ritual

Pairs well with